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Article

How Xanterra is standing out in a ‘sea of sameness’

Understanding customer behavioural data is vital in the travel industry but never more so than now. The chief marketing officer of Xanterra...
Best Western: it won’t be a boring night

Pamela Whitby chats to the CEO of Best Western about the Channel 4 series that...

How to power a personalised experience from the...

All successful travel and hospitality companies put CX first but there is always...

How Xanterra is making CX magic with marketing

In an exclusive interview, The Xanterra Collection CMO Betsy O’Rourke reveals why...

Fake reviews: time to come out fighting
Facebook and The Culture Trip talk travel trends
A long day in the life of a hotel GM
Room for improvement: how social and mobile is changing distribution

adaptive, (Sep 30, 2013)

Two-way connectivity is a reality today, and it’s affordable, but the world does not stand still and both hotels and technology...

What Google did next

adaptive, (Sep 27, 2013)

Like it or not, everybody needs to know what Google up to. In this article HeBS Digital’s Max Starkov and Sue Wiker mark the...

Next steps for social media: should we think about the money?

adaptive, (Sep 27, 2013)

Social media has been on the scene for a while now and many brands have garnered a huge following. EyeforTravel’s Ritesh Gupta...

Vote now for the social giants of the skies

adaptive, (Sep 26, 2013)

Social media is a crucial part of the multichannel marketing mix today. In the travel space, many airlines and airports are using...

The Weekly Eye – Curve ball, Apping the game, Ryanair ramps up…

adaptive, (Sep 25, 2013)

Sept 17 – Sept 24 - Samsung’s curved glass, An app to keep, Ryanair’s digital drive, Social strategy boosts Hong Kong and...

Measuring up: marketing objectives that deliver value in modern times

adaptive, (Sep 23, 2013)

For a travel planning service to become the first port of call in the customer journey requires constant ingenuity on the part of...

“A touch of insanity”: a step closer in the quest for guests

adaptive, (Sep 19, 2013)

Themed hotels are all the rage but a luxury hotel in Norway has collaborated with music legends to design a suite that is bound...

Google Glass: Good for Google, gimmick for travellers or travel industry...

adaptive, (Sep 18, 2013)

Next year Google Glass will become commercially available for the first time. But do consumers really need this technology and...

The Weekly Eye: US trends, Data and decision-making…

adaptive, (Sep 18, 2013)

Sept 11 – Sept 17 CheapoAir on the up, Delving into data, Priceline hones in on hotels, Flying for foodies and more…our pick...

Seven tips and trends to help you deliver the ultimate user experience in...

adaptive, (Sep 17, 2013)

Even in a recessionary climate, or perhaps because of it, the fast-moving online travel industry continues to shift and change....

How to use branded paid search to deliver more clicks

adaptive, (Sep 13, 2013)

Branded search engine marketing is a significant part of any plan. But what is the best approach? Yes brand level SEO picks up a...

7 emerging social & mobile trends to help you crack the Middle East...

adaptive, (Sep 12, 2013)

With the World Travel & Tourism Council forecasting that travel’s contribution to GDP in the Middle East will rise by 60%...

Essential mobile and social stats for travel industry movers and shakers

adaptive, (Sep 12, 2013)

In uncertain times, every travel industry executive needs the latest research at his or her fingertips. Read on for a handful of...

The Weekly Eye: Roaming – ready to reap the benefits? Thomas Cook tips…

adaptive, (Sep 11, 2013)

Sept 4 – Sept 10 – Reroute for roaming, Tips from Thomas Cook, Russian dealings, Social comes of age and more….our pick of...

10 tips from Thomas Cook to help you innovate for a digital world

adaptive, (Sep 10, 2013)

Marketing is changing; it’s becoming hyper personal and hyper contextual and brands need to reach their customers across many...

Missing a BRIC? How to make the most of tourists shopping till they drop

adaptive, (Sep 6, 2013)

There are plenty of opportunities for tie-ups between retailers and airlines but it would help if visa restrictions were relaxed....

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