Hoteliers.com has chosen RateTiger by eRevMax as first partner for a connection between the Hoteliers.com marketing plat

Hoteliers.com has chosen RateTiger by eRevMax as first partner for a connection between the Hoteliers.com marketing platform and the channel management tools from RateTiger.

Published: 08 Nov 2005

Hoteliers.com has chosen RateTiger by eRevMax as first partner for a connection between the Hoteliers.com marketing platform and the channel management tools from RateTiger.

According to a release, Hoteliers.com recently launched with a different
distribution model than most Internet providers, are a 3rd party
distributor. However, contrary to most of their competitors, they also
allow their consumers to go from their website directly to the chain
website, and they give out the complete hotel contact information to the
customers on their site. On top of that they work on low fixed monthly
fees in stead of commissions per booking, according to a release.

Hoteliers.com site says: "At hoteliers.com you can book your hotelroom
or meeting facility directly at the hotel. Why book directly at the
hotel instead of using a (online) travel agent? Because you get: Better
rates; Better service; No reservation fees; No cancellation fees if you
cancel in advance; You pay at the hotel."

When launching their services for hotels six months ago, one of the
first steps they made was to allow RateTiger to build an XML connection
to their extranet.

Erik Baumann, director of Hoteliers.com, said for the company this
seemed the best move to ensure that its rates and availability are
always up to date.

"Especially when penetrating a market, hotels are not easily convinced
to close a contract with yet another distributor of their rooms. Many
hotels simply can't handle managing more extranets in their operations.
On top of that even if they do have the time, we know that our extranet
will not always be updated first" according to Baumann. "To overcome
these challenges we started working with RateTiger. Our rates and
allotments are always updated by hotels that work with RateTiger,
together with all other channels. On top of that contracting became a
lot easier then we expected. Naturally for the hotels that work with
RateTiger there is no additional operational task when starting to work
with us, however RateTiger also has a solid reputation in the market and
they actually bring us leads as well that allow us to penetrate the
market at high speed."

Remko West of eRevMax said that hotels are being confronted new
opportunities in Internet distribution and they are thinking about
distribution costs and Hoteliers.com stepped into this mindset with an
attractive model, which they launched in the Benelux to start with.

"The model is inexpensive and the marketing that Hoteliers.com does can
actually be converted into direct marketing as traffic to the hotels'
own site is being allowed," said West. "I feel our cooperation works two
ways. Naturally providers have an advantage when they can count on
always having competitive rates, that are always updated and that
contracting hotels becomes somewhat easier. On the other side, the more
providers we work with, the more attractive our system becomes for
hotels to buy. Therefore our relationship with providers is extremely
valuable to us. We can support each others growth."

Related Reads

comments powered by Disqus