InterContinental Hotels Group says its Priority Club Rewards has become the first hotel rewards programme to launch an online gaming platform where members can win loyalty points by competing against one another.

Published: 02 Feb 2011

InterContinental Hotels Group says its Priority Club Rewards has become the first hotel rewards programme to launch an online gaming platform where members can win loyalty points by competing against one another.

Members are being given an option to gain loyalty points for simply answering travel trivia questions in a new online game, Win It in a Minute.

IHG highlighted that there is a global trend toward businesses integrating games into marketing and advertising initiatives. Priority Club Rewards sees the strategic potential in adopting and advancing this trend in a meaningful way.

“Our research has consistently confirmed that Priority Club members appreciate new and unique ways to engage with the programme and earn more points,” said Don Berg, vice president, Loyalty Programs, IHG.

“'Win It in a Minute' gives them a great opportunity to do both and compete with other members in a fast-paced and fun, online game. We are confident that as we continue to build our gaming platform, it will make Priority Club Rewards more valuable and engaging for our members,” said Berg.

Winning points through online gaming:

• Visit www.priorityclub.com/winpoints between Jan. 24 – April 15, 2011
• Compete against fellow Priority Club members in a travel-themed trivia game
• Gamers have 12 seconds to answer each trivia question
• Top 50 scores each weekday win 5,000 Priority Club points
• Top 100 cumulative scores each week win 15,000 Priority Club points
• All can play, but only eligible members from the US, UK, and Canada can win points.