AirAsia says it recently achieved a new “world record” by selling more than 500,000 seats in 24 hours.

Published: 24 Aug 2010

AirAsia says it recently achieved a new “world record” by selling more than 500,000 seats in 24 hours.

The airline achieved this feat on the first day of its “Mind Blowing Fare” campaign, which offers a RM1 airfare (fares are for one-way travel only and exclude taxes) for domestic and international flights. AirAsia bested its previous record of 390,000 seats sold in a day, achieved when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.

AirAsia also recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5 percent increase from the previous record of 25,000.

The Mind Blowing Fare promotion offered RM1 airfare for bookings made from 10– 15 August 2010 for travel between 1 April and 11 August 2011. The promotion was available exclusively at www.airasia.com and mobile.airasia.com.

The airline also highlighted that its new booking system, New Skies, has expanded the airline’s booking capacity, allowing up to almost one million flight bookings a day.

The buzz over AirAsia’s Mind Blowing Fare campaign was created largely by AirAsia through its social media channels, which boast of a follower base of 600,000 largely from eight countries.