The race is on to fully connect tours and activities into the digital travel ecosystem and make it the next big growth sector in travel. How will this change the sector, the entire industry, and your business?

Tours and activities is now a major target for investment for all verticals in the travel sector. Their aim: To offer the customer everything they need to make their next vacation special, drive personalization, and capitalize on a shift to experiential spending.

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Leading the charge are the technology giants – the online travel agents (OTAs), booking sites, and metasearch engines – alongside a host of start-ups, all keen to sign-up and plug-in tours and activities inventory. Not far behind are a host of travel suppliers looking to improve their offering and compete with the major plyers.

Never before has it been this easy for suppliers of tours and activities to list inventory online and for other verticals in the industry to access this inventory.

Download this completely free report now to understand how the market is changing, the technology at play, and how you and your customers can benefit.

The report investigates:

·       The current state of the tours and activities market.

·       The technical challenges of incorporating tours and activities into a digital travel product.

·       New start-ups and disruptors.

·       How OTAs, hotels, and airlines are including tours and activities.

·       Technology and how it is shaping the future of this market.

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