Booking.com becomes topbonus partner of Air Berlin
Germany's second largest airline Air Berlin and hotel portal Booking.com have added a new dimension to their partnership.
Published: 16 Sep 2008
Germany's second largest airline Air Berlin and hotel portal Booking.com have added a new dimension to their partnership.
Every hotel booking generated via Air Berlin's own website will be rewarded with 500 bonus miles.
According to Johannes Ganser, head of customer liaison and partnerships, Air Berlin said, "What makes this Air Berlin offer so special is its complete lack of restrictions – it applies to any date of travel and any of the 52,000 worldwide hotels featured on the website."
Mathis Boldt, the new area manager – Germany, Booking.com said, "Our complete portfolio of hotels is integrated into the airline's most frequently visited web pages. Our highly flexible XML interface enables us to target specific customers via a direct booking tool as well as info banners which are tailored to specific destinations. Furthermore, the booking.com hotels are featured in a separate hotel booking channel; upon booking their flight, customers also enjoy the opportunity to book accommodation in their chosen destination."
The hotel portal benefits from the partnership by having its logo displayed during the flight booking process.
Boldt said this way, Booking.com gains visibility at Air Berlin's ticket and check-in desks, as well as in the planes' boarding areas and on the in-flight television channels.