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Article

How Xanterra is standing out in a ‘sea of sameness’

Understanding customer behavioural data is vital in the travel industry but never more so than now. The chief marketing officer of Xanterra...
Best Western: it won’t be a boring night

Pamela Whitby chats to the CEO of Best Western about the Channel 4 series that...

How to power a personalised experience from the...

All successful travel and hospitality companies put CX first but there is always...

How Xanterra is making CX magic with marketing

In an exclusive interview, The Xanterra Collection CMO Betsy O’Rourke reveals why...

Fake reviews: time to come out fighting
Facebook and The Culture Trip talk travel trends
A long day in the life of a hotel GM
The Use of Social Content to Drive Real Results

neil@bristolfilmandmedia.com, (Nov 6, 2018)

Valerie Windsor, Manager - Social Media & Content Marketing – Air Canada Vacations

Twitter: Redefining Mobile in Travel and Commerce - And the Continued...

neil@bristolfilmandmedia.com, (Nov 6, 2018)

Erin Gilmore, Head of Travel & Mobile App Partnerships – Twitter

Lufthansa Systems: Redefining Mobile in Travel and Commerce - And the...

neil@bristolfilmandmedia.com, (Nov 6, 2018)

Michael Childers, Chief Consultant - Content & Media Strategy – Lufthansa Systems

IMImobile: Redefining Mobile in Travel and Commerce - And the Continued...

neil@bristolfilmandmedia.com, (Nov 6, 2018)

Tim Miller, President – IMImobile North America

Panel Q&A: Redefining Mobile in Travel and Commerce - And the...

neil@bristolfilmandmedia.com, (Nov 6, 2018)

Erin Gilmore, Head of Travel & Mobile App Partnerships – Twitter | Michael Childers, Chief Consultant - Content &...

How happy customers are revving the Busabout engine

Pamela Whitby, (Nov 1, 2018)

A hop-on-hop-off bus company is effectively using AI to aggregate and curate user-generated content to drive cost efficiencies...

How to market to Chinese travellers heading West

Pamela Whitby, (Oct 5, 2018)

Chinese outbound travellers are becoming more adventurous, and this creates many opportunities, but is there a 'local'...

Eurail and Loco2 outline two routes to rail revamps

Pamela Whitby, (Sep 25, 2018)

Rail travel speakers from EyeforTravel’s upcoming Amsterdam conference share insights into how they are looking to get more...

6 ways to boost conversions with social savvy and quality content

Pamela Whitby, (Sep 21, 2018)

Content and social media distribution is vital to reaching and converting travellers finds a recent report from EyeforTravel

Is Facebook still the way to become king of conversions?

Editor, (Sep 13, 2018)

The recent privacy scandal which has put the social giant at the centre of a federal investigation, seems to have done...

3 counterintuitive ways to drive smart travel conversions

Pamela Whitby, (Sep 10, 2018)

A new free EyeforTravel whitepaper finds that small steps, like changing the colour of a call-to-action or the wording behind...

Why there should be no boundaries for travellers with disability

Pamela Whitby, (Aug 21, 2018)

A truly successful marketing campaign should not only resonate with a target audience but also honestly reflects a brand’s...

Expose the fakes, shut down the influence factories

Pamela Whitby, (Aug 17, 2018)

Social media platforms are viewed a valuable marketing tool and reviews are crucial to travel bookings, but the growing numbers...

How hospitality is using Instagram to spin from generation show-off

Pamela Whitby, (Aug 14, 2018)

As Instagram pips a billion users and is tipped to be the fastest growing social network in 2018, the travel industry cannot...

Lessons from the silly season summer surveys

Pamela Whitby, (Aug 7, 2018)

Travel brands do love a survey and they can provide useful insights into where and how brands can - with the right marketing -...

Podcast with Clay Newton, Director of User Research and Content Strategy...

Anonymous, (Jul 30, 2018)

Clay talks consumer behaviours, social media, conversion, retention and loyalty

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