Travel information and advice destination TripAdvisor, Inc. has touched two million-mark in terms of total travel reviews and opinions posted on the site, www.tripadvisor.com.

Published: 21 Jun 2005

Travel information and advice destination TripAdvisor, Inc. has touched two million-mark in terms of total travel reviews and opinions posted on the site, www.tripadvisor.com.

Interestingly, in January 2005, the travel search site had announced that it got more than one million unbiased hotel, attraction and restaurant member reviews, guidebook comments, articles and forum posts on the site. This means the site has doubled its advice offering in just five months. Dwelling on unbiased travel reviews, the site says it features “real story” about hotels, attractions and restaurants.

The reviews and opinions represent a resource for travelers to get the “whole truth” before planning and going on a vacation, weekend getaway or business trip. TripAdvisor offers travel suppliers a cost-per-click marketing platform, so customers pay only for leads, not impressions, with every campaign.

TripAdvisor scours the web to find unbiased articles, guidebook reviews and user comments on cities, hotels and activities in a given destination. As a result of its proprietary search technology, irrelevant results are filtered out, and consumers searching for travel information are presented with the best articles on the web, as well as commerce links from TripAdvisor's travel supply partners that are highly relevant for a given destination.

Michele Perry, spokesperson, TripAdvisor said, “Travelers are looking for information they can really trust and our loyal users are coming back time and time again to share their advice with fellow travelers. Our real traveler reviews and opinions are increasingly popular because consumers recognize the value of fresh advice from fellow travelers who have been to the place they want to go and can offer an honest account of what to expect.”

TripAdvisor's special website features include TripWatch, Weekend Getaway Guide, Hotel Popularity Index, SmartDeals and QuickCheck.