Social media is now an integral part of the marketing mix but with the amount of content online expected to soar 600% by 2020 this is no time to stand still

So we all know now that in online travel, content is king and social media is no longer a backseat in the boardroom, it’s central to the marketing mix. 

This shift in the strategic status of content has been driven by a number of trends. The first is what some...