Ken Young, VP Revenue Account Management at Preferred Hotel Group demonstrates how revenue management and e-commerce can work together to create a strategic analytic culture in your organisation.

You can view Ken's slides here

This video is bought to you in association with EyeforTravel's Smart Travel Analytics & RM Europe 2014 (Amsterdam, November 24-25). This is the first European conference to bring together the RM and analytics disciplines. For more information, please visit www.eyefortravel.com/analyticsEU