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In order to use predictive analytics effectively, we need to understand what it is, what are its possibilities for the travel and hospitality industries, and where it can be used. From there, we need to weigh up the challenges of implementing a predictive analytics system and look at ways to overcome business silos – which are detrimental to the collection and sharing of data.

We need to understand what data is important, how we can collect this data and what new data sources are available, before moving on to create a coherent strategy that fully optimizes on the recommendations to come out of the predictive analytics process.

This white paper will cover all these topics and more, as well as detailing the advantages of using  predictive analytics and the results it can achieve, demonstrated with case studies from hotels already using analytics to good effect.