HotelVideoReviews.com is to launch its “Hotel Video Review” partnership programme for online travel agencies.

Published: 05 Mar 2009

HotelVideoReviews.com is to launch its “Hotel Video Review” partnership programme for online travel agencies.

The service offers a white-labeled solution for gathering user-generated video reviews from the travellers of the agencies. HotelVideoReviews.com publishes the videos on the website of the travel agency and on their own customer-facing travel portal. In return, partnering travel agencies receive highly qualified leads to their websites.

On the role played by video reviews during the booking experience on a travel website, Jan Kooman, CEO of HotelVideoReviews.com, said, “Research shows that 78 percent of hotel bookers already use textual reviews when making travel-related decisions. However 42 percent find video to be the most trustworthy. Adding video content on a hotel booking webpage increases conversions up to 200 percent. They are essential to staying competitive in online travel.”

Among the launching partners are WhereIveBeen.com, EasyToBook.com, Gekko.com, TUI, and Hotels.nl.

“Our launching traffic network partner is WhereIveBeen.com, one of the largest Facebook applications in travel. WhereIveBeen shows our aggregated hotel video reviews on their destination pages. The booking links belonging to the video reviews link back to our partnering Travel Agencies. The profits are shared,” said Marc Duijndam, partner at Greenhouse Innovation and former country manager at Google, who recently joined HotelVideoReviews.com as an investing partner.

Related reports:

Monetising user-generated videos

"Soon, video in travel will become a pre-requisite to sell online"

Around 30m video views expected on thomson.co.uk in 2008

Ends