The last week has been proof enough that no travel marketer operating in the competitive online travel space can afford to risk snoozing and losing. Last Friday saw Google enter the online travel space which could have dramatic consequences to all travel marketers. Read more

Published: 15 Apr 2011

The last week has been proof enough that no travel marketer operating in the competitive online travel space can afford to risk snoozing and losing. Last Friday saw Google enter the online travel space which could have dramatic consequences to all travel marketers. Read more

Senior online travel marketers will be discussing this move along with other key online marketing trends at EyeforTravel’s European Online Marketing & Social Media in Travel Summit. The event (formerly known as EyeforTravel’s Sales & Marketing in Travel Summit) has been running for nearly a decade and will take place 10-11 October, Amsterdam.

‘Those travel brands who fully understand online marketing and social media best practices continue to outperform their competitors. Best practices continue to evolve and this 2 day conference allows travel marketers to get fully up-to-speed with which areas to speed their valuable marketing budget and resources to gain maximum return,’ said Gina Baillie, General Manager, EyeforTravel.

This year’s soon-to-be-announced programme will examine –

• How to balance key new marketing trends with limited time & resources
• Flash sales – Debate the value of publishing, last minute sell and group buying sites
• Dedicate the right resources to social media - Learn how to optimally manage social media for maximum return
• Understand what key issues you need to master to start profiting from mobile
• Connecting the dots – How to ensure a consistent marketing message across all consumer touch points
• Get one step closer to that elusive ROI – Step up your social media tracking & analytics & determine what success means for your business
• Top tips to inspire and convert your online customer

‘We’re pleased to be hosting the event in Amsterdam this year. With Schiphol Airport and excellent train links, Amsterdam is an extremely well connected European city. The Dutch online travel market is extremely innovative and we’re excited to be at the heart of it,’ says Baillie.

For more information about the event visit –
http://events.eyefortravel.com/online-marketing-and-social-media/ or contact -
Gina Baillie
GM
EyeforTravel
+44(0)207 375 7197
gina@eyefortravel.com