Pegasus Solutions has launched MetaSearch Services, a solution that allows hotels to capture direct bookings from meta-search results.

Published: 10 Mar 2011

Pegasus Solutions has launched MetaSearch Services, a solution that allows hotels to capture direct bookings from meta-search results.

The product recently completed beta testing with several major hotel chains.

Pegasus stated that during the testing phase companies achieved a return on investment of up to 5:1 for every US dollar spent. The programme is now available to Pegasus’ 90,000 hotel customers worldwide.

Through its new offering, Pegasus says it increases the revenue opportunity for hotels seeking business through online search by displaying and linking directly to hotel information, rate and availability in metasearch results.

The product allows metasearch engines to shop hotels and travel suppliers through Pegasus, but sends the booking directly to the hotel chain or hotel website.

“Hotels need to be able to reach consumers wherever they choose to shop, whether they prefer to book through an online travel agency or directly with the hotel,” said David Sjolander, vice president of product management, distribution services for Pegasus Solutions. “Our MSS enables hotels to provide consumers with this choice when they elect to conduct price comparisons using metasearch.”

“The hotel industry is in the midst of a major transition in terms of the way travel is being distributed, shopped and sold,” added Sjolander. “We’re seeing the market evolve. Hotels require fresh solutions like MetaSearch Services that allow them to compete strategically in today’s market.”