Loopt has introduced Loopt u-Deals, the first service that allows consumers to request local deals.

Published: 24 Jun 2011

Loopt has introduced Loopt u-Deals, the first service that allows consumers to request local deals.

The idea: With Loopt, users can create and promote their own deals, turning a local business’s best customer into its biggest advocate.

Loopt launched a new deals service in San Francisco call u-Deals. Post this Virgin America approved a sweet u-Deal, $35 for $100 Virgin America Travel Voucher (for SFO travel).

“All 500 deals sold out in less than an hour (about 48 minutes, to be exact),” shared Loopt.

Loopt u-Deals empower consumers to easily request a deal on their phone in three steps:

1. Create it. Pick the place and customise the deal request (choose the photo, pick the discount amount and add a deal description).

2. Make it happen. If the deal passes Loopt’s review, then the deal will be in play. Now it falls to the user to rally local friends to sign up for the deal.

3. Get it. Loopt contacts the business with the u-Deal details, and if the business approves, the deal is on. Everyone who committed will receive the deal, and some deals will remain open for a limited time for additional users to buy in.

“Loopt u-Deals are truly a team effort – deal creators, their friends and family, Loopt, and local merchants all come together to make them happen,” said Sam Altman, co-founder and CEO, Loopt. “If we can continue to make local business connections simple, fun and rewarding for mobile users, we’ll start to see much stronger social ties within local communities nationwide.”

Loopt is working with ChompOn, a web-based group-buying platform, to process Loopt users’ u-Deal purchases.

Loopt u-Deals were made available on the Loopt Android app in the San Francisco Bay Area. The company says this feature will roll out for additional locations and mobile platforms in the coming months.