Loopt has introduced Reward Alerts into its mobile app for iPhone, iPod Touch and Android phones. The move is part of Loopt’s effort to bring more relevance and immediacy to the mobile location and local deal experiences.

Published: 03 Mar 2011

Loopt has introduced Reward Alerts into its mobile app for iPhone, iPod Touch and Android phones. The move is part of Loopt’s effort to bring more relevance and immediacy to the mobile location and local deal experiences.

With Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby consumers.

According to the company, Reward Alerts open up a unique mobile opportunity to offer a “flash” deal that is immediately redeemable in person, instead of a deal that is purchased now, but used at a future date. The new local deal alerts complement Loopt’s existing Friend Alerts, which send users a notification when a friend is nearby.

The first Reward Alerts go live in March for upcoming deals featured in the Loopt application. Users simply download the update, log in, turn Rewards “on” in the app’s settings, and nearby deals will be delivered straight to their iPhone, iPod touch or Android phone.

The alerts first debut with national brands in Austin, TX during the South by Southwest (SXSW) Interactive show (March 11-15). Loopt has set up an Austin-based moving “Rewards Wagon,” where brands are giving out more than $45,000 in rewards. Participating companies include Southwest Airlines..

Loopt users in the Austin area March 11-15 will be notified of the reward locations on their phone the moment they happen. Each reward notification tells users where to go, and what to do to get the special prize.