Just six months after launching its new product offering, nuTravel Inc. (nutravel.com) has become a leader in the affinity online travel market with its private label online and offline vacation travel service.

Published: 11 Jul 2005

Just six months after launching its new product offering, nuTravel Inc. (nutravel.com) has become a leader in the affinity online travel market with its private label online and offline vacation travel service.

nuTravel’s customers have strong brand recognition and loyalty within their member base. Each of their customers is already marketing products and services to their member-base, whether it be health insurance, credit cards, cellular service or dental care through their websites, magazines, newsletters and e-newsletters. nuTravel’s customers are already accustomed to purchasing from their organizations; travel was a natural addition, and in just a short few months, has become a member household service.

Where clients are marketing brand loyalty, nuTravel is marketing the actual travel product offerings. Their many means of advertising range from banner advertising on their travel sites, email newsletters and direct-mail marketing. “We plan to work with a select group of vendors allowing them to promote their products directly to our customers that provide nuTravel value and will set nuTravel apart from the rest in field,” says Michael Materasso, Chief Operating Officer of nuTravel. “Our sites offer the full gamut of travel services, but the vendors we work with will be promoted directly to our customer base.”