Part one of our mobile report series looks at how m-commerce is developing in the travel industry and which is better - apps or mobile web?

The Mobile in Travel Report Series seeks to give travel brands all the tools they need to succeed in this sphere, from understanding consumer trends to the nuts bolts of app construction. This is part one of three in the Mobile in Travel Report Series. 

This report series will allow you to comprehensively understand mobile in travel through:

  • The current state of the m-commerce in travel.

  • Mobile search and purchase behaviors.

  • A complete understanding of mobile web and native apps and their inherent advantages.

  • Answering whether mobile web or native apps are more important.

  • Investment strategies.

  • Mobile website construction.

  • The cost of app development and how to build successful apps.

  • Driving app downloads and keeping apps on users’ phones.

  • Understanding how partnerships in travel aimed at mobile are changing.

  • Ensuring mobile content and payment is secure and trusted.

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