Through industry and consumer research the Mobile in Travel Report Series will give you the tools to perfect a mobile experience that is right for your brand

Mobile is the key disruptive influence for the travel industry, opening up new possibilities but also creating new challenges, and challengers, for travel brands. In order to thrive in the mobile economy travel brands will need to adapt and optimize their digital presences. 

The Mobile in Travel Report Series seeks to give travel brands all the tools they need to succeed in this sphere, from understanding consumer trends to the nuts bolts of app construction. 

This report series will allow you to comprehensively understand mobile in travel through:

• The current state of the m-commerce in travel.

• Mobile search and purchase behaviors.

• A complete understanding of mobile web and native apps and their inherent advantages.

• Answering whether mobile web or native apps are more important.

• Investment strategies.

• Mobile website construction.

• The cost of app development and how to build successful apps.

• Driving app downloads and keeping apps on users’ phones.

• Understanding how partnerships in travel aimed at mobile are changing.