Farelogix Inc. has signed a distribution agreement to provide a direct connection to American Airlines content via the Farelogix FLX Platform.

Published: 24 May 2006

Farelogix Inc. has signed a distribution agreement to provide a direct connection to American Airlines content via the Farelogix FLX Platform.

The direct connect will be made to American’s host reservation systems, providing American with a cost-effective way to distribute content direct to travel agencies, corporate travel management companies, online travel sites and other businesses offering travel services.

It was also shared as part of the agreement, American will also be implementing the Farelogix Distribution Manager - a business rules engine - to flexibly and dynamically control the sourcing of travel content at the individual itinerary level. The connectivity between the FLX Platform, Farelogix Distribution Manager and American’s reservation systems is currently under way, and scheduled for completion in summer 2006.

David Cush, senior vice president - global sales, American Airlines said, “Farelogix provides us with scalable technology to distribute our content through channels in a economical manner, while at the same time giving agencies and other travel services providers another source from which they can access all American Airlines fare content - an important attribute as we move forward toward our goal of reducing our distribution costs.”

Jim Davidson, president and chief executive officer, Farelogix said that the travel content market is highly fragmented, but by working with travel suppliers such as American, the company is “one step closer to providing a single source solution to meet the evolving needs of the market.”

According to an official release, the FLX Platform insulates travel agencies from changing industry dynamics while simultaneously “bridging” the gaps with existing legacy processes, systems, and/or components. The product’s proprietary sourcing, searching, and business rules technology enables flexible sourcing, shopping, booking, and data management across multiple, yet integrated sources, while its plug and play architecture is highly scalable and can easily be integrated on various agency and corporate point-of-sale applications. Users of the FLX Platform have the flexibility to source their segments directly to American or to a preferred GDS, says the company.