RateTiger has launched a tool that is designed to help hotel groups and chains to monitor and control group-wide online distribution activities, performance and benchmarking.

Published: 11 Mar 2009

RateTiger has launched a tool that is designed to help hotel groups and chains to monitor and control group-wide online distribution activities, performance and benchmarking.

The new offering, RTCorp, enables managers to view rates of all the group’s properties displayed across branded websites, hotel sites and different travel sites.

The product will also show hotel rankings on various travel websites. This helps to determine whether properties are gaining maximum exposure on channels they sell on. Corporate managers will receive reports on page ranking and location for the hotel rates listed on a specific website sorted by day – within a selected date range.

The company says it has identified that hotel headquarters have traditionally found it a challenge to effectively monitor online rate and sales strategies of hotels distributed across many different Internet channels.

“It is common practice that all hotels managed by a corporate entity have to abide by certain group wide set distribution policies. These guidelines and policies are often-mandatory requirements and usually installed to ensure brand consistency across the group,” said Sascha Hausmann, COO.

“Hoteliers are implementing many different strategies to maintain revenue and occupancy levels. Revenue strategy concepts implemented like BAR, rate parity and lowest rate guarantee need to be monitored frequently to assess the return but also to control efficient implementation by hotels within the group. RTCorp now provides decision makers with the tool to automate such tasks.”

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