Once an app is downloaded, a brand has a permanent marketing channel that the consumer constantly carries with them, but how well is this being used?
Mobile marketing automation platform Leanplum found that 63% of push notifications were being sent at the wrong time. They have explored more than half a billion notifications in order to gather:
- Operating system open rates;
- Optimum notification frequency;
- The best times to reach customers both in the week and on the weekend by geographic region;
- Strategies to increase the frequency and quality of interactions;
- Case studies.