A comprehensive study into the UK travel consumer and the UK travel industry. A must-read for any travel brand working with, or looking to expand into, the UK travel market.
This report is the first of a series looking at British, German, and Chinese travel consumers. Using proprietary data from a major UK consumer survey, alongside a host of other research, the report considers all facets of the UK market and its medium-term outlook, including:
· An overview of the health of the UK consumer and the UK economy
· Outlooks for outbound and domestic tourism
· A thorough look at the consumer journey by analysing device usage, booking channels, favoured destinations, and lead times
· Interviews with leaders in the UK tourism industry
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