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Ctrip is the fastest growing global OTA, the largest online consolidator of travel and accommodation in China, and the third largest OTA in the world after Booking Holdings and Expedia. Read this report to learn about its stratospheric growth and what the future holds for this rising star of online travel.
With a near monopoly on Chinese outbound travel and mobile engagement in its home market that other brands would kill to have Ctrip has become an online travel powerhouse. Despite its market leading position in China, the company continues to have a relatively low profile beyond its home market, however. But are we about to witness a shift? Strategic global acquisitions along with an enhanced presence at major international travel shows, coupled with a rollout of bespoke travel products in destinations popular with Chinese travelers are raising Ctrip's global status. This report covers this rising dragon from the East and what that might mean for the region and globes travel players.Join EyeforTravel On Demand