Published on: Jul 2019
Download this free report from EyeforTravel and Fornova to get a comprehensive market outlook and a guide to building high-performing direct channels
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Published on: Jul 2019
We are on the cusp of a revolution that promises greater personalization and profitability as pricing becomes more segmented and relevant to each customer. Download this free report, which is part of a four-part series, to understand how pricing in travel is charging into the future and how you can become part of this revolution
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Published on: Mar 2019
Discover more about China's eye-watering growth and where it is heading with this key trends report
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Published on: Feb 2019
Demand-based analytics promise a step-change in travel brands’ capabilities, unlocking huge insights that will allow brands to better target consumers, build superior products and adjust faster to changing patterns.
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Published on: Dec 2018
Billions of searches and dollars in revenue now flow through travel metasearch companies but many hotel companies are struggling to thrive on the channel. Download this free white paper and learn how to master metasearch.
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Published on: Sep 2018
Ctrip is the fastest growing global OTA, the largest online consolidator of travel and accommodation in China, and the third largest OTA in the world after Booking Holdings and Expedia. Read this report to learn about its stratospheric growth and what the future holds for this rising star of online travel.
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Published on: Aug 2018
Download this report now to become a conversion king!
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Published on: Jul 2018
See how Europe’s top travel brands are negotiating the changing travel space through our round-up of our flagship European show
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Published on: May 2018
The San Francisco 2018 summit was all about helping travel industry professionals separate the real from the hype. Check out the Round-up to see where the industry is placing its bets for the future.
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Published on: May 2018
Understanding who the travel consumer is, how they arrive at your brand, and why they make their purchase is a huge challenge for travel brands. Download this free report to find out how top travel brands are tackling the challenge and using profiling, attribution and analytics to get closer to their customers.
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Published on: Apr 2018
Your travel brand needs to reach an increasingly mobile traveler and to do so in a smart, linked up way, but do you know how? This free mobile market report will give you the analysis, insight and strategy to become a mobile master.
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Published on: Apr 2018
Learn more about Germany’s unique booking trends with this free report covering digital habits, device usage, lead times, research behaviours and more!
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Published on: Apr 2018
Companies with a strong handle on their data have a major edge. They can move first and move faster than their rivals and speak to their consumers in ways that other can’t. EyeforTravel’s Smart Travel Data Summit North America Round-up brings together companies that excel in these fields to give you an insight into the future of data and analytics in travel.
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Published on: Apr 2018
German travel consumers are set to spend more than €130 billion on leisure travel in 2018 in a market that is going from strength-to-strength. Download the free report excerpt now to understand the international and domestic travel markets.
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Published on: Apr 2018
Germany is Europe’s most important travel market. It alone accounts for 30% of EU citizen’s overnight stays in foreign countries and is the world’s third largest outbound market. Click here for a free report extract giving an overview of the German travel market in 2018
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Published on: Mar 2018
The way people pay for travel is reaching a new level of complexity. There are now a host of local players offering e-wallets, currency cards, peer-to-peer exchanges, and credit and debit cards, all hoping to compete with cash. Download this free report now to understand how payments are diverging and how you can take advantage of the new environment as a travel brand.
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Published on: Jan 2018
What exactly will the travel organization of the future look like? Attendees from around the globe came to EyeforTravel’s Digital & Data Strategies for Travel 2017 summit to find out. Read the free round-up report to see what their conclusions were …
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Published on: Jan 2018
Voice is the hot investment area for the biggest players in tech at the moment but what do they see and can AI-powered voice services really change a field as complex as travel? Download this free report to find out.
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Published on: Nov 2017
Hospitality businesses live and die by their reputations but are accommodation brands really focusing enough on the one moment where they have the guest’s complete and undivided attention: The stay itself? Now, a wave of innovation is giving hotels new opportunities in this space and opening up ways to build relationships. Download the free report now to see how you can take advantage
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Published on: Nov 2017
At EyeforTravel’s largest event it was all about using the leading edge of technology to address the age-old issue of improving the customer experience. See what technologies top brands are getting involved in and the tactics they are using with this report from the heart of the Summit.
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Published on: Aug 2017
AI is advancing at breakneck speed and deep learning is at the vanguard. It is allowing researchers to mine data for insights at a much faster and more accurate pace than ever before. Download the report now to understand the implications for travel and how brands are using it to drive value
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Published on: Jul 2017
The race is on to fully connect tours and activities into the digital travel ecosystem and make it the next big growth sector in travel. How will this change the sector, the entire industry, and your business?
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Published on: Jun 2017
Can natural language processing help travel brand create intelligent bots that can talk, and sell, directly to consumers?
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Published on: Jun 2017
Revenue managers are facing a data overload: competitor analysis, channel production, distribution costs, booking information, customer data and much more. How can they know where to look, what to get out of their data and how to apply it? Help is at hand as this report will guide revenue managers in data collection, interpreting their findings and building strategies to increase profitability
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Published on: May 2017
Distribution dilemmas, picking partnerships and chatbot champions – what’s on the mind of the European travel industry? Find out from EyeforTravel’s largest European show.
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Published on: May 2017
Learn how tech is transforming travel with opinions and insight from our San Francisco Summit 2017
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Published on: May 2017
Virtual reality could change the way people consumer travel content but are consumers ready to embrace this new technology and is it worth travel brands investing today? This white paper explores market conditions and the business case for virtual reality both now and in the future.
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Published on: Apr 2017
What are the big trends, challenges and opportunities being created by data and analytics for the travel and tourism industry? EyeforTravel conducted a global, industry-wide survey of more than 450 travel data professionals to find out …
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Published on: Mar 2017
See what top travel data professionals in North America are thinking about and how the industry is being transformed by data and analytics
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Published on: Jan 2017
This study of real-world travel purchases, alongside detailed behavioural data, will help you to understand the steps consumers go through to arrive at their final bookings
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Published on: Jan 2017
An overview of the best gathering of data professionals in Europe, taken straight from the 2016 Smart Travel Data Summit
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Published on: Dec 2016
All the news and views direct from our flagship North American conference
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Published on: Nov 2016
How technology is changing customer experiences and communications
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Published on: Oct 2016
Part three of our mobile report looks at the partnerships transforming the mobile travel experience, the systems driving this change and how to ensure the security of mobile sites and apps
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Published on: Oct 2016
Part two of our mobile report series investigates what it takes and costs to make the perfect app and how travel brands can create great mobile-optimised sites
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Published on: Oct 2016
Part one of our mobile report series looks at how m-commerce is developing in the travel industry and which is better - apps or mobile web?
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Published on: Aug 2016
As passengers become more technologically sophisticated and connected, airports must meet this through connectivity, data analysis and better communications
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Published on: Jul 2016
With US outbound journeys growing by nearly 8% in 2015, this huge market is one of the world’s largest and most dynamic. This white paper analyses the US outbound market from top-down and bottom-up perspectives, providing market sizing and forecasts alongside a detailed breakdown of the consumer segments most likely to travel abroad.
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Published on: May 2016
We all know that content is king but how many of us are genuinely living by this? Shockingly, EyeforTravel found that less than half of hotels translate their websites into three languages or more
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Published on: Mar 2016
Mobile marketing automation platform Leanplum found that 63% of push notifications were being sent at the wrong time. They have explored more than half a billion notifications in order to gather: Operating system open rates; Optimum notification frequency; The best times to reach customers both in the week and on the weekend by geographic region; Strategies to increase the frequency and quality of interactions; Case studies. Join EyeforTravel On Demand now to access the white paper.
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Published on: Jan 2016
Keeping up with a diverse, global market place requires localized content and services. However, travel brands have not always been able to meet expectations as the resources required have been beyond them. Smart tech and cloud computing can now fill this gap, allowing brands to launch more products, in more languages, more quickly.
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Published on: Dec 2015
A travel brand’s complete companion to operating effectively within the Chinese social media scene in 2016
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Published on: Nov 2015
Programmatic represents a fundamental shift in the field of not just online advertising but the overall advertising industry. Already, US programmatic display ad spending is expected to rise 59% this year. It is therefore critical to understand and utilize programmatic advertising. This is particularly so in the travel industry, which has huge quantities of customer data and a plethora of touchpoints where companies can use programmatic to influence the consumer’s purchase path. Indeed the growing sophistication of the technologies and data around programmatic advertising is allowing companies to reach out and personalize their advertising down to the individual level in real time. Through consumer research, an industry survey and interviews with leaders in the field, this whitepaper sets out: an introduction into programmatic and how it is changing advertising; best practice in implementing and running programmatic campaigns; how to use programmatic to personalize your marketing.
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Published on: Oct 2015
In order to use predictive analytics effectively, we need to understand what it is, what are its possibilities for the travel and hospitality industries, and where it can be used. From there, we need to weigh up the challenges of implementing a predictive analytics system and look at ways to overcome business silos – which are detrimental to the collection and sharing of data. We need to understand what data is important, how we can collect this data and what new data sources are available, before moving on to create a coherent strategy that fully optimizes on the recommendations to come out of the predictive analytics process. This white paper will cover all these topics and more, as well as detailing the advantages of using predictive analytics and the results it can achieve, demonstrated with case studies from hotels already using analytics to good effect.
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Published on: Aug 2015
A comprehensive look at the state of the travel industry, the technology landscape, and economic analysis of the world’s major markets
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Published on: Jun 2015
This whitepaper looks at building customer loyalty through behavioral marketing. Specifically, how you can use technology to understand the profile of your users and how Teletext Holidays, Corinthia hotels and Thai Airways have successfully used behavioral marketing to increase their repeat bookings and loyalty.
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Published on: Feb 2015
2014 was a tumultuous year for travel and tourism in the APAC region. Rapidly falling oil prices and high profile disasters have kept the region in the headlines. But as the region emerges into the Chinese New Year, conditions appear to be growing ever more ripe that will allow APAC to grow rapidly to become a travel destination to be reckoned with.
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Published on: Feb 2015
An in-depth look at the big topics shaping travel markets across the globe in 2015 and beyond.
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Published on: Feb 2015
Denihan Hospitality Group owns and operates 14 boutique hotels in New York City, Chicaco, Miami and Washington DC. Each hotel is designed to appeal to specific customer segments and as a result aims to tailor the experience and service to individual needs. Personal customization is vital to ensuring loyalty.
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Published on: Feb 2015
Whether you work for an airline or not, a lot can be learnt from their approach. So to help you plan your social media for customer service strategy, EyeforTravel has interviewed airline giants American Airlines and Southwest to gain insight into how to win at social customer care.
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Published on: Aug 2014
Clayton Ruebensaal, Global Head of Marketing, discusses how they have integrated their "Let us stay with you" campaign throughout their social media & mobile strategies to enhance the guest experience.
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Published on: Jun 2014
How is hotel revenue management evolving in the face of new technology and changing consumer behaviour
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Published on: Apr 2014
A strategic analysis of the Western European online travel market
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Published on: Apr 2014
A global survey amongst key travel executives with the aim of investigating distribution and marketing performance and perspectives for the quarter.
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Published on: Apr 2014
North American travel has reached its target. What impact has this had on rail markets?
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Published on: Apr 2014
North American travel reached its estimated trip target, what did it achieve from this?
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Published on: Apr 2014
The European market and how it still accounts for the vast majority of international travel
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Published on: Apr 2014
From disruptive environments emerge new ways of doing things.
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Published on: Feb 2014
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Published on: Feb 2014
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Published on: Feb 2014
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Published on: Feb 2014
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Published on: Feb 2014
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Published on: Feb 2014
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Published on: Feb 2014
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Published on: Feb 2014
Unique consumer and market insights to make the right decisions to drive success for your brand in the cut throat online travel industry
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