Understanding the Travel Consumer´s Path to Purchase

Published on: Jan 2017

This study of real-world travel purchases, alongside detailed behavioural data, will help you to understand the steps consumers go through to arrive at their final bookings

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EyeforTravel Smart Travel Data Summit 2016 Round-up

Published on: Jan 2017

An overview of the best gathering of data professionals in Europe, taken straight from the 2016 Smart Travel Data Summit

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EyeforTravel North America 2016 Post-Conference Round-up

Published on: Dec 2016

All the news and views direct from our flagship North American conference

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Improving the Airline Experience

Published on: Nov 2016

How technology is changing customer experiences and communications

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Airport 3.0: The Technology and Data Transforming Airport Operations

Published on: Aug 2016

As passengers become more technologically sophisticated and connected, airports must meet this through connectivity, data analysis and better communications

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US Outbound Travel in 2016

Published on: Jul 2016

With US outbound journeys growing by nearly 8% in 2015, this huge market is one of the world’s largest and most dynamic. This white paper analyses the US outbound market from top-down and bottom-up perspectives, providing market sizing and forecasts alongside a detailed breakdown of the consumer segments most likely to travel abroad.

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Cross-Cultural Marketing in a Digital Age

Published on: May 2016

We all know that content is king but how many of us are genuinely living by this? Shockingly, EyeforTravel found that less than half of hotels translate their websites into three languages or more

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Breaking Barriers to Push Notification Engagement

Published on: Mar 2016

Mobile marketing automation platform Leanplum found that 63% of push notifications were being sent at the wrong time. They have explored more than half a billion notifications in order to gather: Operating system open rates; Optimum notification frequency; The best times to reach customers both in the week and on the weekend by geographic region; Strategies to increase the frequency and quality of interactions; Case studies. Join EyeforTravel On Demand now to access the white paper. 

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Smart Translation: How Tech Can Help You Reach a Global Audience

Published on: Jan 2016

Keeping up with a diverse, global market place requires localized content and services. However, travel brands have not always been able to meet expectations as the resources required have been beyond them. Smart tech and cloud computing can now fill this gap, allowing brands to launch more products, in more languages, more quickly.

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Personalizing Through Programmatic

Published on: Nov 2015

Programmatic represents a fundamental shift in the field of not just online advertising but the overall advertising industry. Already, US programmatic display ad spending is expected to rise 59% this year. It is therefore critical to understand and utilize programmatic advertising. This is particularly so in the travel industry, which has huge quantities of customer data and a plethora of touchpoints where companies can use programmatic to influence the consumer’s purchase path. Indeed the growing sophistication of the technologies and data around programmatic advertising is allowing companies to reach out and personalize their advertising down to the individual level in real time. Through consumer research, an industry survey and interviews with leaders in the field, this whitepaper sets out: an introduction into programmatic and how it is changing advertising; best practice in implementing and running programmatic campaigns; how to use programmatic to personalize your marketing.

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Bringing Predictive Analytics to the Hotel Industry

Published on: Oct 2015

In order to use predictive analytics effectively, we need to understand what it is, what are its possibilities for the travel and hospitality industries, and where it can be used. From there, we need to weigh up the challenges of implementing a predictive analytics system and look at ways to overcome business silos – which are detrimental to the collection and sharing of data. We need to understand what data is important, how we can collect this data and what new data sources are available, before moving on to create a coherent strategy that fully optimizes on the recommendations to come out of the predictive analytics process. This white paper will cover all these topics and more, as well as detailing the advantages of using  predictive analytics and the results it can achieve, demonstrated with case studies from hotels already using analytics to good effect.

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Building Customer Loyalty through Behavioral Marketing

Published on: Jun 2015

This whitepaper looks at building customer loyalty through behavioral marketing. Specifically, how you can use technology to understand the profile of your users and how Teletext Holidays, Corinthia hotels and Thai Airways have successfully used behavioral marketing to increase their repeat bookings and loyalty.

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Five Global Travel Trends that will make 2015 the year APACs inbound tourism takes off

Published on: Feb 2015

2014 was a tumultuous year for travel and tourism in the APAC region. Rapidly falling oil prices and high profile disasters have kept the region in the headlines. But as the region emerges into the Chinese New Year, conditions appear to be growing ever more ripe that will allow APAC to grow rapidly to become a travel destination to be reckoned with.

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The Big Picture in Travel: Six Things to Look out for in 2015

Published on: Feb 2015

An in-depth look at the big topics shaping travel markets across the globe in 2015 and beyond.

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Free case study: How Denihan Hospitality Use Data & Analytics to Drive Loyalty

Published on: Feb 2015

Denihan Hospitality Group owns and operates 14 boutique hotels in New York City, Chicaco, Miami and Washington DC. Each hotel is designed to appeal to specific customer segments and as a result aims to tailor the experience and service to individual needs. Personal customization is vital to ensuring loyalty.

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Free Whitepaper: A Five Point Plan to Winning at Social Customer Care - Lessons from the Airline Sector

Published on: Feb 2015

Whether you work for an airline or not, a lot can be learnt from their approach. So to help you plan your social media for customer service strategy, EyeforTravel has interviewed airline giants American Airlines and Southwest to gain insight into how to win at social customer care.

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Whitepaper: Ritz Carlton´s location-based marketing strategy - free white paper

Published on: Aug 2014

Clayton Ruebensaal, Global Head of Marketing, discusses how they have integrated their "Let us stay with you" campaign throughout their social media & mobile strategies to enhance the guest experience.

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A few Findings from our latest report Mobile in the Hospitality Industry 2014

Published on: Jul 2014

A few findings gleaned from our latest report.

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Effective Revenue Management in the Hospitality Industry - white paper

Published on: Jun 2014

How is hotel revenue management evolving in the face of new technology and changing consumer behaviour

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Travel Distribution & Marketing Barometer 2011

Published on: Apr 2014

A global survey amongst key travel executives with the aim of investigating distribution and marketing performance and perspectives for the quarter.

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Special Report: The importance of User Experience in the Travel Industry

Published on: Feb 2014

To access the report click on the image below. To make it easier to read click on the “open in the new window icon”

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How to build a mobile experience that becomes your customer’s travel companion

Published on: Feb 2014

To access the report click on the image below. To make it easier to read click on the “open in the new window icon”

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