The travel deals category continues to witness the entry of new players in Australia. Jetset Travelworld Group has emerged as the latest entrant with the launch of its Travel Deal of the Week offering.

The company says it has come up with this offering just in time for the peak end-of-year travel season. The site, http://www.traveldealoftheweek.com.au/, offers a curated selection of exclusive holiday bargains each on sale for a limited time only, according to the company.

The company mentioned that more and more Australians are researching destinations and making bookings online. “Travel Deal of the Week connects with this cohort of increasingly savvy, bargain-oriented consumers and brings the latest deals to their fingertips,” stated the company.

The site is designed to “engage and inspire”. It combines attractive visuals with filtering controls and deep social media integration. A pared back information architecture ensures that travel deals are always front and centre with a rotating carousel maximising promotional space for featured journeys and special campaigns. Users can browse by experience, destination or price range to find their holiday at an “unbeatable” discount, highlighted the company. Users can find both Australian and international holiday packages with flights & hotels, accommodation only and more.

The group also operates travel brands such as Qantas Holidays and Viva! Holidays.

Last month, Australian group buying retailer, OurDeal, launched a dedicated travel site, OurDeal Escape, for domestic and international holiday deals.  A recently released report in Australia indicated that multinational group buying sites are driving strong industry growth with LivingSocial and Groupon growing 75 percent and 118 percent in the third quarter, respectively. Travel deals now account for 24 percent of total market revenue making it the largest deal category. The group buying market grew from $123.9 million in Q2 2011 to $158.5 million in Q3 2011 representing a quarter-on-quarter increase of 28 percent, according to technology analyst firm Telsyte.