Amadeus has recently come up with a new solution in Amadeus Master Pricer Calendar for online travel agents. Termed as a

Amadeus has recently come up with a new solution in Amadeus Master Pricer Calendar for online travel agents. Termed as a pioneering solution, the new initiative allows consumers to easily view a range of international flight and price options from multipl

Published: 16 Jul 2006

Amadeus has recently come up with a new solution in Amadeus Master Pricer Calendar for online travel agents. Termed as a pioneering solution, the new initiative allows consumers to easily view a range of international flight and price options from multipl

By enhancing the shopping experience, the solution will help online travel agents convert surfers into loyal customers: the all-important conversion rate. The solution will be available from August onwards.

Master Pricer Calendar has the ability to display travel options in a user-friendly, calendar format, which enables online travel buyers to make an informed purchase decision by balancing their travel flexibility with their budget.

“Empowering customers with greater choice leads to increased conversion rates and loyalty, vital elements for growth in online travel agencies,” said Ian Wheeler, vice-president, marketing, Amadeus.

Master Pricer Calendar is also expected to cut call centre costs by providing consumers with an easy way to view in one shot when the cheapest deal is available.

Master Pricer Calendar is based on Master Pricer low-fare search engine and Amadeus Availability Server, which uses advanced algorithms and intelligent technology to optimise availability data without impacting airlines’ inventory systems.

“Airlines who adopted similar technology saw calls to their call centres drop by up to 70 percent because consumers needed less guidance to find the best travel option. Similarly Master Pricer Calendar is expected to improve the look-to-book ratio as fewer transactions are needed to find the cheapest / most convenient travel dates and prices for a range of airlines,” stated Amadeus.

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